What is google ads?
Google Ads is a Google ad service that allows advertisers to place click-through ads (sometimes known as “sponsored links”) in Google search results. Advertisers bid on certain “keywords” that they wish to display in sponsored search results using the pay-per-click payment system (PPC). Google displays advertiser ads in paid search results when consumers do a search that includes those precise terms. Because advertisers are paying per click, they will only be compensated if the user clicks on their ad.